Women are increasingly turning to online content to manage the menopause
An analysis based on Google Trends data collected between 2005 and 2025 showed that the proportion of menopause-related searches referring to commercial products and services increased by between 15 and 20 percentage points in the UK, Australia and the US. These findings suggest that people may increasingly be seeking non-clinical approaches to managing the menopause, not only for symptom relief but also for guidance, monitoring and support outside of clinical consultations. The study is published today in the journal JAMA Network Open.
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