Reacción a "It has been proposed that FIFA and music stars offer discounts to their fans to help reduce the climate impact of mega-events"

This study is well-grounded in the evidence and brings together two previously separate fields: the environmental impact of events and the economics of entertainment (Rockonomics). However, the following limitations of the study could be noted: the use of assumptions to measure consumer welfare; the assumption that the resale price reflects willingness to pay; and the uncertainty in calculating the social cost of carbon.

It should be noted that its conclusions are based on robust empirical data and reliable methodologies, combining the greenhouse gas protocol with cost-benefit analysis and data from the secondary ticket market.

Finally, I would like to note that the framework proposed by the article can be applied to other industries, such as theatre, conferences or even tourism, and it further rounds out the ideas by mentioning shared responsibility and the adoption of more sustainable public policies.