Attitudes influence energy savings at home more than income, according to a study
A team conducted a meta-analysis of 100 studies, including more than 430,000 participants from 42 countries, to understand what factors drive energy-saving habits in homes. Their conclusions are that attitudes and moral sentiments are more influential than socioeconomic factors such as education and income level, which were barely related to energy-saving behaviors. According to the authors, who publish the results in the journal Cell Reports Sustainability, "the research suggests that exploring these deeper psychological factors is a way to get as many people as possible committed to saving energy."
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