Men see more than twice as many gambling ads on social media as women, according to data from Ireland
Using Ireland as a case study, a new article published in the *Journal of Behavioral Addictions* has analyzed gambling advertisements, taking into account segmentation by gender and age group, as well as the actual reach of the ads. The team included 411 ads from 88 operators that ran between January and February 2025. The data was extracted from the Meta Ad Library, a database of advertising on Meta-owned platforms such as Facebook, Instagram, and Messenger. The total number of ads reached 2.3 times more men than women, and the most exposed age group was 25 to 34 years old. Twenty-two percent of the ads targeted men exclusively; none were aimed solely at women.
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