A study exposes the ‘greenwashing’ practices of major meat and dairy companies
A study claims that 98% of the environmental claims made by meat and dairy companies constitute greenwashing—statements and promises of environmental action that are not backed by scientific evidence. The analysis is based on 1,233 claims published between 2021 and 2024 in sustainability reports and on websites (for example, “producing carbon-neutral dairy products by 2050 at the latest”) by 33 major companies, including Danone and Nestlé. “The meat and dairy industry may be misleading consumers and investors about whether and to what extent they are addressing environmental impacts, including climate change,” the authors write, whose study is published in PLoS Climate..
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