science communication

science communication

science communication

From pandemics to volcanoes or when good crisis communication saves lives

Journalists are not the only generators of information content, but they certainly are the ones who are trained to select, channel, and amplify truthful information and combat misinformation. In crisis situations, where scientific evidence guides decision-making, science communication to society takes on an almost strategic role. Here are some key points for scientists talking to journalists at such times.

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Is my research result newsworthy and can it be the subject of a press release?

Every day, all over the world, hundreds of press releases about scientific studies travel from the communication offices of research centres to the computers of journalists. Their mission is to attract the attention of their recipients and eventually get their stories published by the media. Here are some tips on this process.

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Why journalism and popularisation are not the same thing

More and more scientists are becoming aware of the need to improve the relationship between the public and science, and of the fact that contributing to improving the scientific culture of society is for the good of all of us. The popularisation of science is experiencing a magnificent golden age. It is, however, a different activity from science journalism. Here we explain why. 

 

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