How do you read a scientific article? What are the phases of a clinical trial? What are the differences between climate change and global warming? These guides answer questions for journalists and communication departments. Other specific guides help research staff when dealing with the media.
All researchers who collaborate with SMC Spain or with the media in assessing scientific news must declare their potential conflicts of interest. Below we explain our policy for declaring these possible conflicts.
Based on the Decalogue of recommendations for climate change communication signed in 2018 by more than 80 media outlets, environmental communication professionals from all over Spain, together with the scientific team of the Climate Change Communication Observatory, have drawn up the new Decalogue 2022, a guide for the social communication of the climate crisis. A summarised version is reproduced below.
When science hits the headlines, there are controversial issues that generate criticism of scientists. If they become attacks, they should be reported to the research centre and to the authorities. We summarise and adapt the UK SMC's recommendations in these situations.
After many decades of study and thanks to the use of very precise techniques, we know more and more about these mysterious and huge bodies in the cosmos. Astronomers around the world are networking with powerful telescopes to better understand them.
"According to a study" is a phrase that is as used as it is inaccurate: not everything that journals publish is a study, nor have all their articles been peer-reviewed. As in traditional media, there are different genres ranging from Letters to Editorials. Here are some of the most important ones.
The publications in which scientific results are made public, known as papers in the jargon, are sometimes newsworthy, that is, what they report can be narrated to a wider - non-scientific - audience as journalistic news. But in the paper-news transition the message is formatted very differently.
A journalistic article follows an inverted pyramid structure in which the most important things are at the beginning. A paper does not present its results and conclusions until the end. This is a suggested reading order, depending on the level of depth we want to reach.
Scientific studies are regularly published in various scientific journals. Science journalists who have contacted the journal and registered have prior access to them under an embargo that they undertake to respect. This is an advantageous system, but it is not without its critics.
Not all studies are revolutionary and not all researchers are free of conflicts of interest. This Decalogue of common mistakes aims to help you write about science with rigour and, above all, putting the public first.
Having a PhD is not synonymous with omniscience or infallibility. The fields of science are very small and scientists do not know everything, even about their general area. This guide aims to help identify reliable sources away from the noisiest social media profiles.