How do you read a scientific article? What are the phases of a clinical trial? What are the differences between climate change and global warming? These guides answer questions for journalists and communication departments. Other specific guides help research staff when dealing with the media.
Arriving at an interview without nerves helps to convey messages clearly and, if the topic calls for it, with some emotion. Communication is human: the warmer it is, the more powerful. It is worth taking a moment to prepare.
More and more scientists are becoming aware of the need to improve the relationship between the public and science, and of the fact that contributing to improving the scientific culture of society is for the good of all of us. The popularisation of science is experiencing a magnificent golden age. It is, however, a different activity from science journalism. Here we explain why.